Seller notes

Details like this separate the BEST from the Rest ! NOS Ford Dealer Display Another cool dealership display item, from the Lunch Pail ! This in-car sign was included in dealer marketing kits, during model years 1968 and 1969. The ’68 new-car intro had gone poorly, largely due to a UAW strike that idled production for nearly two months. Dealers demanded more and better cooperative marketing. This led to a series of regional models with unique option packages (e.g.: ‘California Special’ GT/C...

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