Bronco Ford History Legendary 4x4 Book Zuercher
Price:
$ 36
- Condition: New
Seller notes
GIs returning after World War II created an entirely new automotive market niche when they bought surplus Jeeps and began exploring the rugged backcountry of the American West. This burgeoning market segment, which eventually became known as sport utility vehicles (SUVs), numbered about 40,000 units per year with offerings from Jeep, Scout, Toyota, and Land Rover. In 1966, Ford entered the fray with its Bronco that caught on quickly and soon established a reputation as a solid backcountry perfor...
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